Ahmed Emad · Operations

Ahmed Emad — Business Operations & Solutions

I build the operating systems that make execution reliable.

Project manager and business-operations specialist. Two and a half years turning unstructured, person-dependent work into documented, measurable systems — currently running delivery across four department managers at Safari, reporting directly to the CEO.

Role

Project Manager — Operations

Based

Cairo, Egypt

Status

Open to remote & GCC

Languages

Arabic native · English B2+

Portrait of Ahmed Emad
Ahmed Emad · Cairo
2.5+years turning unstructured work into operating systems
6brands running through one marketing operations platform
950students in an academy automated end to end
8.5×reach growth delivered in under three months

The problem I work on

Teams don't fail because people don't work hard.

You'll recognise this

  • Your requests live in chat threads, and some just disappear.
  • Your quality depends on who happens to be available that day.
  • Your onboarding takes months of "absorbing the vibe."
  • Your reports can't answer a simple question: are we on time?

That is my work. I map the journey, define the roles, build the system, wire in AI where it pays for itself, and give leadership a report they can decide from. Over the past 2.5 years I've moved from coordinating operations to designing them — operating systems, production pipelines, reporting lines, and AI workflows that make delivery measurable and people replaceable without chaos.

What I'm strong at

Systems thinking

Messy, person-dependent work becomes documented, repeatable systems.

Execution management

Owners, milestones, and deadlines across departments and vendors.

Process improvement

Root causes fixed in the system, not the symptom.

Executive reporting

Single-source-of-truth trackers a CEO can actually decide from.

Marketing operations

Content pipelines, campaigns, and performance with real numbers.

Pragmatic AI adoption

AI inside real workflows, not bolted on top of them.

Selected work

Six case studies, one theme: systems that hold.

Each one started as an operational mess and ended as a specified, delivered, adopted system. System documents, dashboards, and analytics screenshots behind every case study are available on request.

01
Safari · 2026 Project Manager — Operations

The Agency Operating System

From person-dependent to system-dependent — authored and owned end to end, reporting to the CEO.

What was broken

  • New employees took months to "absorb the vibe" before producing.
  • Everyone worked their own way — quality changed from client to client.
  • Requests arrived via WhatsApp, email, and calls; some vanished with no owner.
  • Evaluation ran on impressions, creating unfairness and turnover risk.

"If it's not a ticket, it does not exist."

What I built

  • A 9-stage client journey — sales, onboarding, research, strategy, execution, reporting, archive — with role-by-role SOPs.
  • A ticket system as the communication backbone: lifecycle, SLA priorities set by the Account Manager, a no-silent-downgrade rule, and a 5-level escalation path ending at the Founder.
  • A Definition of Done — "the person after you doesn't need to ask you anything" — enforced by a unified pre-delivery checklist.
  • Onboarding compressed into one structured meeting: a 16-section intake and a 22-block handover to the Marketing Manager.
  • A strategy and planning stack ending in a Monthly Plan of Action — owner, date, and KPI on every deliverable. A living document, Arabic and English.
6 sections livegoverning daily work — V1, July 2026
1 meetingfull client onboarding, no call-backs
Owner + SLAon every single request
Numeric scorecardsreplaced gut-feel evaluation

Shows I can take "we have no structure" and ship the actual structure — documents, rules, tools, adoption.

02
Safari · 2026 Architect & Builder

One Marketing Team, Six Brands

A Notion marketing operations platform putting education, e-commerce, and agency brands on one spine.

What was broken

  • Work scattered across Drive, Sheets, WhatsApp — and memory.
  • No data answers: "how many posts did we publish for brand X in May?"
  • Total person-dependence — one operator leaves, delivery stops.

The spine

Business→ Quarterly plan→ Monthly plan→ Objectives→ 3 labs
Content · 7 stages Ads · buyer approval gate Setup first

What I built

  • 16 interconnected databases with the complexity hidden: the backend stays technical, every role works from a simple filtered dashboard.
  • An operating cadence — roughly 20 monthly objectives per brand (10 content, 10 ads), weekly reports and meetings, and a daily loop so the team wakes up and finds its work ready.
  • Kitchen policies: a 10-minute response SLA, locked deadlines with auto-logged completion dates, filtered sharing, everything recorded as data.
  • 3 recorded training sessions (~3.5 hours) that now double as onboarding material.
6 brandsone system, full traceability
16 databasesquarterly plans down to daily tasks
Per-persondelivery measured from auto-logged data
Replaceablework continues when people change

Shows Multi-brand systems architecture — plus the change management that makes it stick.

03
Safari · 2026 AI Layer Design & Vendor Selection

An AI Layer That Ships Real Work

Claude inside planning, content, and response workflows — not a chatbot on the side.

What was broken

  • Every strategy and brief started from a blank page.
  • Brand voice shifted with every writer.
  • Replies and bookings for a large student base ate staff time.

Buy over build: the booking bot was subscribed, not built — speed and cost won.

What I built

  • Per-brand Claude plugins with skills for quarterly strategy, monthly planning, and weekly content delivery — fed with 11 programs, 3 books, and brand assets.
  • A standardised pipeline: research → quarterly strategy → strategic brief → content, delivering clean documents and designer-ready briefs into the Content Lab via Notion and MCP.
  • A vendor response and booking bot: scoped requirements, evaluated providers, subscribed, and rolled it into the academy's response workflow.
Unified voiceany creator can be replaced, tone stays
Designer-readybriefs generated in a fixed format
Automatedreplies and bookings via the bot
Fasterstrategy and briefs no longer start from zero

Shows Practical AI adoption tied to operations — plus build-vs-buy judgment.

04
ZAD of Quran Academy · 2026 Project Manager — Brief to Delivery

From Ten Spreadsheets to One System

A custom scheduling platform for ~950 students across countries and time zones — credited as PM on the official documentation.

Before

  • The daily schedule written and sent by hand at 12 AM, every night.
  • Reminders sent to students one by one.
  • Postponement requests lost in WhatsApp threads.
  • No numbers: who attended? who stopped? how many trials?
  • Uneven session distribution across supervisors.

After — what I delivered

  • Sessions auto-generated per package (Bronze / Silver / Gold) with automatic time-zone conversion.
  • WhatsApp reminders with reply capture — will attend, won't, postpone — with statuses feeding attendance stats.
  • Postponements appear instantly on the dashboard; make-up sessions tracked.
  • Equal distribution across supervisors by shift; supervisors on leave auto-excluded.
  • Live filters for growth (trial → subscription), attendance, and retention — historically accurate by month.
~950 studentsacross countries and time zones
3 rolesplus a responsibility matrix
3-guide rollouttrial → active → paused / cancelled lifecycle
6 people4 supervisors and 2 team leads operating it

Shows Product-minded operations: an operational mess turned into a specified, delivered, adopted system.

05
Safari · 2026 Reporting Line Owner

Executive Visibility Without Micromanagement

The manager-to-CEO reporting line across four departments.

What was broken

  • No consistent picture of who delivered what, and when.
  • Meetings consumed by status updates instead of decisions.
  • The CEO was the integration point for everything — reducing exactly that was the stated goal.

What I built

  • Daily and weekly structured Trello reports from each of the 4 managers to the CEO, replacing ad-hoc chat updates.
  • A weekly meeting run on a prepared agenda issued a day ahead: the top 2–3 operational problems, always with proposed solutions.
  • Decisions and action items documented with owner and deadline, followed up the next week.
  • A delivery tracker showing each manager's on-time versus late record — accountability from data, not impressions.
1 source of truthregular, structured, dated
Owner + deadlineon every action item
30–45 mindecision meetings, not status theatre
Patterns visiblerecurring delays surfaced per department

Shows Managing upward, designing accountability, and freeing leadership bandwidth.

06
Hit the Point · UAE · 2025 Sole Marketing Operator

A Measurable Marketing Turnaround

An engineering training academy with a flat social presence, rebuilt as an execution system: calendar, scripts, briefs, review loop, and Meta campaigns optimised for conversations. Meta-verified, before versus after windows.

Reach

8.5×

12,988→111,042

Organic-led growth

Inbound conversations

7.8×

32→250

Messenger conversations started

New followers

18×

78→1,422

Per measurement window

Content interactions

8.5×

396→3,363

Likes, comments, shares

Page visits

4.1×

2,431→10,019

Profile and page traffic

Cost per conversation

EGP

3.37 EGP

e.g. 260 conversations on EGP 877 spend

How it ran

  • A monthly calendar, scripts, and briefs for the freelance designer and video editor — with a review loop before publishing.

And on paid

  • Meta campaigns optimised for started conversations; spend iterated against cost per conversation. Views grew 26,384 → 232,098.

Shows I can own a growth scope end to end — and prove the result with data.

Track record

Coordinating operations, then designing them.

Apr 2026 — Present Current

Project Manager — Operations

Safari — Marketing & Business-Solutions Agency · Remote · reporting to the CEO

  • Run the delivery pipeline across 4 department managers: monthly objectives translated into execution structures with owner, milestones, and deadline, tracked in a weekly CEO-reviewed delivery tracker.
  • Designed and authored the Agency Operating System (SOPs V1) — 6 sections now governing daily work.
  • Built a marketing operations platform on Notion covering 6 brands and trained the team through 3 recorded sessions.
  • Designed a weighted KPI scorecard system that replaced subjective evaluation with numeric role scoring under fair-attribution rules.
  • Managed delivery of a custom class-scheduling platform for a 950-student academy, from requirements brief to rollout.
Aug 2025 — Apr 2026

Operations & Administrative Coordinator

Patagon Consulting Inc. — Real-Estate Consulting · US · Remote

  • Led an administrative team against daily goals and KPIs, improving team efficiency by 30%.
  • Designed the department's operations system on Notion — standardised task intake, owners, and deadlines — reducing errors and rework.
  • Documented core processes as SOPs so new team members could execute without shadowing.
  • Produced monthly performance reports that surfaced bottlenecks, reducing reporting errors by 20%.
  • Ran outreach and lead operations: list building and verification, 229 completed cold calls, bulk email sequences, and CRM upkeep.
Jan 2025 — Jul 2025

Marketing & Administrative Coordinator

Hit the Point — Engineering Training Academy · UAE · Remote

  • Took over a flat social presence and rebuilt the execution system: content calendar, scripts, and briefs for freelance designers and video editors.
  • Grew reach 8.5× and inbound conversations 7.8× in under 3 months, Meta-verified.
  • Managed Meta ad campaigns end to end at costs as low as EGP 3.37 per started conversation.
  • Coordinated instructor scheduling, class operations, and learner support alongside the marketing workload.
Mar 2024 — Nov 2024

Administrative Assistant — Operations

ZD Express — Logistics · Egypt

  • Coordinated shipment schedules between internal teams and drivers, improving on-time delivery by 20%.
  • Managed shipment documentation, invoices, and order records, reducing documentation errors by 25%.
  • Produced daily logistics reports enabling faster operational decisions.

Toolbox

Tools, systems & credentials.

Project & operations

NotionClickUpTrello JiraAsanaMonday AirtableCoda

Marketing & CRM

Meta Business SuiteMeta Ads Manager HubSpotMailchimpShopify

Data & outreach

Excel / Google SheetsApify ApolloInstantly

AI

Claude — plugins, skills, MCPChatGPT GeminiPerplexity

Productivity

Google WorkspaceMicrosoft 365 SlackZoomCalendly Cal.com

Education & certifications

  • Bachelor of Law (LL.B.)Benha University, Egypt · 2020–2024
  • Google Project Management CertificateIn progress, 2026
  • McKinsey Forward ProgramMcKinsey & Company
  • Digital Marketing DiplomaGoogle & Almentor
  • Notion Certification · AI for Business & E-CommerceAlmentor
  • Google Workspace · Microsoft 365Certified

Get in touch

If your work has no system, that's the conversation.

Open to remote and GCC roles in project management and business operations. Happy to walk through any case study in detail — system documents, dashboards, and analytics are available on request.

Email ahmedemadmobile@gmail.com → LinkedIn in/ahmed-emad-345500419 → CV Download the full CV (PDF) ↓ Phone +20 104 487 5602 → Location Cairo, Egypt · open to remote & GCC →

Ahmed Emad — Business Operations & Solutions

Profile · 2026